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October 24th, 2016

BMW Films – The Escape Feels A Bit Commercial, But Still Pretty Damn Good

We knew from a while now that the intense BMW Films series on from the past is being given a reboot. For everyone who used to follow motor culture back in the early-2000s, you would know that BMW Films back then were some of the most action-packed, intense, short films that BMW had created. My favourite ones back then included The Star, The Hire and The Ambush; each featuring a much younger Clive Owen as “The Driver”. Now one-and-a-half decade later BMW, after teasing the new film a few months ago, have released the first film from the new series “The Escape”.

BMW Films – The Escape sees the return of Clive Owen as “The Driver” alongside Dakota Fanning, Jon Bernthal (from The Walking Dead) and Vera Farmiga. Directed by Neil Blomkamp from District 9, Elysium and Chappie, BMW’s short film takes Oven on a rescue mission in his 2017 BMW 5 Series sedan in a series of action-packed scenes.

While it comes as no surprise that The Escape is a great, short film to watch, it does keep up to the standards set by the previous-era BMW films quite well. That said, I personally feel that the original BMW Films were certainly more intense in the way they focused more on the action that was happening in the scene rather than the car. In The Escape, the balance, even so slightly, tilts between a BMW commercial and a short film. This is just the first film though and there is a lot more to come that would feature more BMW cars from 2016/2017. Another thing that The Escape couldn’t quite capture was the sound of the new BMW 5 Series. Hopefully that was due to the recording and not how the actual car would sound when it comes out next year.

BMW Films - The Escape Behind the scenes 2

In all, BMW’s new film is a great start, and I can’t wait to see more films follow up. Hopefully there is a fantastic BMW M240i in one of the upcoming films somewhere.

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