While Elvis Presley was serving in the U.S Army between 1958 and 1960, RCA, the record label managing the artist had slowly started releasing his pre-recorded music to the public. By December of 1960, the popularity of Elivs’ music had grown to such an extent that according to research, it was December 25 when his record sales hit an all-time high of 75 million copies. That is without him actually getting a chance to record new content for almost 2-years!
To celebrate this incredible milestone, RCA records hosted a charity event and concert on February 25, 1961 where they would award Elvis for this significant achievement while also re-establishing him as a performer. The record company presented Elvis with a plaque that commemorated his 75 million records sold worldwide. Alongside the plaque was this very 18-karat white gold and diamond Omega purchased from Tiffany & Co. The back was inscribed “To Elvis, 75 Million Records, RCA Victor 12-25-60. This very Elvis Presley Omega wristwatch is slated to go on sale at the Geneva “SEVEN” watch auction on May 12-13 courtesy of Phillips in Association with Bacs & Russo. More info