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M Staff


April 25th, 2016

Famous South Californian lifestyle brand and CROIG comes together to build a custom Mad Max themed build with community inputs to showcase and inspire creativity and innovation, along with helping to raise donations for charity, Rider for Health. The build was named Furiosa – after the movie’s leading character.

British Customs, CROIG and the participating members of the community helped create a build that could have been won by donating for the cause on the British Customs Website and will be delivered to the winner on 30th April, 2016, the earnings of which will go to, Riders for Health, a nonprofit charity that has been providing healthcare to more than 21.5 million people across Africa by using reliable and well-managed transport, including medical aids. British Customs also brought together a team of community leaders, influencer’s, and brands to collaborate on creating this custom Mad Max-themed ‘Furiosa’ build based on a series of BC Weekend Projects.

Triumph Bonneville Furiosa

British Customs wanted to use its capability of creating aftermarket motorcycle parts  and they wanted to do it by showcasing the depth of motorcycle customisation which is possible by using factory-spec bolt-on parts which require minimal technical knowledge so that even an average rider can transform his or her motorcycle into an all new character in a weekend itself.

To inspire creativity and innovation, along with helping to raise donations for charity, British Customs joined hands with CROIG or Café Racers of Instagram to build a Mad Max-Themed Motorcycle with Direct Input and Feedback from Community Using Social Media Networks and Other Platforms. British Customs also roped in ambassador such as Chippa Wilson, an action sports and lifestyle icon and the motorcycle racing legend Eddie Mulder. Both these celebrities are known for working passionately to do good through raising awareness for charity and to promote the do-it-yourself lifestyle through British Customs Weekend Projects. The rest of the team consisted of the likes of GoPro, Nixon, Simpson Race Products, META, Stance, Hagon Shocks, Thursday Boot Co., Aether Apparel, RAEN, Abel Brown, and Saint.

British Customs CROIG Triumph Bonneville Furiosa Front Closeup

Furiosa – The Mad Max-themed bike started its life as stock 2015 Triumph Bonneville, and was transformed into an all-terrain adventure-style bike using BC Weekend Projects while the inspiration for the bike came from the community itself.  When the idea for a to do a community-inspired build was finalized, multiple influencer’s from leading brands and followers of social media platforms such as Instagram and Facebook created an open discussion with their followers about what kind of build they wanted to see created for bringing ‘Furiosa’ to life. After which, the custom motorcycle and industrial designer Jeremy Lacy of Downshift Studios in Denver, Colorado, created concept sketches for community members to vote on and add their likes and dislikes to the idea. The voting for the multiple drafts created with the help of the community created the final vision of the bike which was then given to Blaschko to realize in real world by using a series of British Customs Weekend Projects. The finishing touches to the final creative inspiration for the Triumph Bonneville Furiosa build came from the bike’s builder Andrew Blaschko, Co-Founder of Cafe Racers of Instagram.

British Customs CROIG Triumph Bonneville Furiosa Right Quarters Action

To inspire others to customise their own bike, Blaschko documented how the bike was built over a series of six weekend projects, which showcased, Appearance Upgrades, Control Upgrades, Driveline Upgrades, Performance upgrades and finally Custom Upgrades while it should be noted that each section used British Customs Weekend Projects and the design was transformed using only basic tools. Once the design and the build work were complete, Blaschko took the Triumph Bonneville Furiosa build out onto the open roads and the real world. The bike was ridden on the annual CROIG tour across 15 states to get closer to the community members, dealerships, speed shops, influencer’s, and all others who were involved in the creation of this bike before it debuted at The One Moto Show in Portland, OR. It is not all, the Furiosa build was also displayed at The Mama Tried Motorcycle Show, and has also been invited to the Handbuilt Motorcycle Show.

British Customs CROIG Triumph Bonneville Furiosa 2 British Customs CROIG Triumph Bonneville Furiosa Triumph Bonneville Furiosa

To get closer and for the complete build notes and process for this one-off community-inspired build based on Triumph Bonneville Furiosa from Mad Max: Fury Road you can visit the British Customs Blog. As already said, this one off special build was to be given off to help raise awareness for Riders for Health charity on the British Customs website, where anyone could donate and register to win. As per the reports, the winner of the bike is certain Mr. Harvey W. Small of Oxnard, CA. and his name was declared by Cafe Racers of Instagram on their Instagram Channel.

Photography by: Death of Stock & Roy Son

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