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March 10th, 2015

Action movies are the best venues to place products for building brand awareness and value. Its been done since a long time where we have seen high tech Aston Martins driven by 007, the Audi R8 being the car of choice for Iron Man and also the brave and determined Autobot Bumblebee who could transform into a Chevy Camaro in the movie series Transformers. Product placements not only benefit the brand but are also a great way for movie makers to make quick bucks before the movie even releases. And what better place to position brands than high-grossing superhero flicks.

In the recently released trailer 3 of Marvel’s Avengers: Age of Ultron, one can see Scarlett Johanson being dropped off a futuristic aircraft aboard Harley-Davidson’s Livewire motorcycle. Without giving out much detail, the trailer assures us that there would be quite a significant role of the motorcycle in the particular action scene as Johanson comes back once again towards the end to pick up Captain America’s fallen shied while riding the motorcycle with one hand.

This isn’t the first time a Harley has been featured in one of the Avenger movie series. In Captain America: The First Avenger and Captain America: The Winter Soldier, the Captain was seen riding the Iconic American motorcycle brand, but in a more subtle manner. This time though, it looks like there’s going to be electric thunder.

Also, for those who have keen eyes, there is another Harley-Davidson motorcycle in the trailer. Let us know if you could spot the other one.

Hit the link below to see the Harley-Davison Livewire in Action in Marvel’s Avenger: Age of Ultron:

Harley-Davidson Livewire – Image Gallery

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