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September 11th, 2016

One man’s food is another man’s poison, this was essentially the blueprint for one of the recent successes stories in Formula 1. It all started in 1996 with Jacky Stewart forming his own Formula 1 racing team alongside his son Paul Stewart. Their team – Jackie Stewart Grand Prix competed in Formula 1 as a Ford works-supported team for three seasons, between 1997 and 1999 when Ford decided that they wanted to make their presence in F1 more prominent. For Jackie Steward Grand Prix, 1999 was their final and best season ever when Johnny Herbert won the European Grand Prix and Rubens Barrichello scored a podium at the French Grand Prix. before the Milton Keynes -based team was acquired by Ford and renamed to Jaguar Racing.Jaguar f1 Car

Jaguar Racing was a move by Ford to promote the British brand’s cars on a global scale as a premium automobile manufacturer. While branded Jaguar Racing, the team used Cosworth engines with little-to-no engineering involvement from Jaguar. With the extra funding from Ford, the company snatched 1999 World Champion Eddie Ervine to race alongside teammate Johnny Herbert to content for the 2000 season. Sadly, the efforts weren’t enough to produce success.

While the Ford-funded Jaguar Racing team stayed in contention for four years between 2000 – 2004, none of their efforts seemed to bring fruitful results. The team continuously shifted management and drivers, going from one World Champion to the other. From Eddie Ervine to World Champion Niki Launda, the team kept sliding further down in championship contention that made the Ford bosses question the value Jaguar Racing offered in their global marketing and promotion strategy.

After a series of unsuccessful seasons, Ford eventually came to the conclusion that Jaguar Racing’s Formula 1 efforts were’t worth the ginormous amounts of money that went into it, specially when the team had nothing to do with the promotion of the parent brand. So at the end of 2004, the distraught Ford -owned Formula 1 team was taken over by the energy drink company Red Bull, renaming it to Red Bull Racing.

Credits- Marcia Quinn

Red Bull Racing used the same Cosworth engines and chassis prepared by the Jaguar Racing team for the 2015 season, but the results were completely different. The team rocketed into contention by placing 6th in the constructors championship and in one season had amassed more points than what Jaguar Racing had in two years. In 2007, Red Bull Racing parted ways from Jaguar Racing’s Cosworth engines and shifted towards Renault powerplants.

After six-years of acquiring Jaguar Racing from Ford, Red Bull Racing showed their muscle in the sport and the team one four consecutive championship titles between 2010, 2011, 2012 and 2013.

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