2014 has been one of the best years in a long time for motorcycle brands. Everyone from KTM to Ducati to BMW and Triumph, all have been experiencing higher volumes and new sales records. Joining the list of profit making European brands is now the KTM acquired Husqvarna Motorcycles, for whom 2014 a record-breaking year since the brand was found 111 years ago.
Husqvarna Motorcycles broke all its previous sales record after selling 16,337 motorcycles in 2014. This is the highest that the brand has ever sold since it was formed back in 1903. The good fate has come to the company just about two years after the Austrian brand KTM, headed by CEO Stefan Pierer. Husqvarna also for the first time, posted over €100 million ($113 million) in revenues.
Husqvarna sold 10,700 motorcycles in 2012, when the company was under the BMW Motorrad umbrella. In the next two years, under KTM leadership, the brand has seen a growth of more than 50% in sales. This bump in growth is mainly due to the company’s enduro range that sold about 6,000 motorcycles in 2014.
For the coming years, Husqvarna has more exciting products in the pipeline. Motorcycles like the 401 Vitpilen and Svartpilen which recently were approved for production would strengthen the brand’s overall image as it slowly, but surely positions itself to be a slightly more exclusive brand as compared to its parent brand KTM.
But just launching new motorcycles wouldn’t be enough for the Swedish brand, as things go ahead. The company needs to strengthen its dealership and after sales network to catch the eyes of new customers all around the world.