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M Staff

Culture

March 21st, 2017

What happens when the technology giant from Cupertino collaborates with the automotive wizards from Stuttgart, well you create the world’s first iPorsche. It is surprising to note that Steve Jobs, the founder of Apple Computers has always been quite fascinated with German Engineering. Jobs was known to be huge ‘Porsche Guy’ during the 1970’s and the 1980’s though he switched over to the Mercedes from the 1990’s. During Steve Job’s Porsche fanboy years, he was known to have quite a fleet of Porsches in his garage. Moreover, there was an instance of him gifting a Porsche in 1984 to the best salesman of Macintosh Computers in the US.

During the 80’s, Apple Computers were on the mission of increasing their brand visibility by advertising through various merchandise like coffee mugs, sweatshirts, sweaters and even shoes. What can be argued as a strategy to bring visibility of the Apple brand to the European market fuelled by Job’s fascination with Porsche, the collaboration of Apple and Porsche took life in the Motorsport arena and the Apple Porsche 935 K3 was born.

Porsche 935 K3

Apple Porsche 935 K3 Apple Porsche 935 K3

The Porsche 935 K3 was printed with prominent Cupertino colours with Apple logo and the words “Apple Computers” on its sides. The car was essentially a Porsche 935, which was a race version of the 911 turbo. It was built by Porsche for competing across championships from sprint to endurance racing. The car sported a six-cylinder boxer engine mated to twin turbos, which spit out a mammoth 800HP. The 935 had mechanical fuel injection coupled with a massive turbo lag, which was shortly followed by a spitball of fire from the exhaust. The Apple iPorsche however had a forgettable showing in the first 24hrs Le Mans race it entered in 1980, with the car having to retire after just 11 hours of racing due to a melted piston. The iPorsche then entered the 12hrs of Sebring and finished 7th in the race, with its best result of 3rd place coming from Road America 500.

The Apple Porsche 935 K3 is quite the unicorn among other race cars, as it represents Apple’s only association to the world of motorsports. In addition, the iconic Apple Colours on the 935 Porsche K3 is quite the unusual sight to an untrained eye, it can be easily mistaken to be a Apple fan boy’s take on the 935 Porsche. But for every Petrolhead aware of this unique collaboration of two companies that are purely driven by red blooded passion for their respective fields, it is indeed a majestic spectacle!

Apple Porsche 935 K3 on track

Image sources: Dedeporsche, Cover Image courtesy DPPI, digitaltour

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