One hundred and fifteen years – that is one hell of a long time for a brand to not just survive but to carve its niche in the motorcycling world as a respectable and reputed entity. A feat that Triumph Motorcycles recently achieved. After the original company received a shot in the arm in 1984, in hands of its new CEO, John Bloor, Triumph Motorcycles as successfully revived its heritage as a maker of world-class premium motorcycles. And celebrating this long legacy, the company has opened an exclusive Visitor Centre for its patrons and motorcycle enthusiasts who want to witness the history of the iconic brand and its timeline so far.
Located at Triumph’s headquarters in Hinckley, Leicestershire, UK, the new Visitor Centre traces back the journey of the brand over the last century and its iconic models that hold the honour of being the most appeared motorcycle brand in movies till date. Over the years, Triumph motorcycles have enjoyed a strong following in pop culture as well as remarkable success in motorsports. A brand that became synonymous with lifestyle and was seen in hands of some legendary stars and personalities, a few of those machines also make their appearance at the newly opened Visitor Center. Like the Triumph TR6 Trophy ridden and jumped by Steve ‘King of Cool’ McQueen in his blockbuster movie, The Great Escape alongside the Speed Triple from Mission Impossible 2 that Tom Cruise was seen riding on.
Of course, there is the first ever Triumph that was produced, the Triumph No1 from 1902 as well as the winning machine of 1967 AMA World Championship that was piloted by American racing great, Gary Nixon. Similarly, there are several other iconic Triumph motorcycles on display that have been carefully curated from around the world as well as from the collection of noted Triumph motorcycle enthusiast and collector Dick Shepherd and the National Motorcycle Museum, UK.
Giving a wholesome experience to motorcycle enthusiasts and history geeks alike, the Triumph Visitor Center opens its doors to the general public on November 01, 2017 and is free for visit. For those who want a complete factory tour to see how the modern-day Triumph motorcycles are manufactured at their Hinckley headquarters, they can book a 90-minute guided factory tour. Additionally, there is a quaint cafeteria called Café 1902 within the Visitor Center, where one can indulge in some freshly-ground coffee and brownies over motorcycle banter. Last but not the least, there is also a merchandise shop with some highly exclusive Triumph memorabilia and Visitor Center souvenirs for sale.
This initiative comes at an opportune time for Triumph motorcycle as the brand continues to grow its footprint worldwide raking in steady growth with the help of building a strong motorcycle community for its patrons. Well, then this seems to be another addition to UK’s must-visit biking destinations and a motorcycle tour will be a perfect way to explore the motorcycling heritage of this island country. To know more about the Triumph Visitor Center, visit here.
Photos via Triumph Motorcycles