In the modern world, the internet has taken over almost every domain of a user’s experience. But before the World Wide Web was responsible for the spread of information, print was most captivating way of garnering audience attention. Specially when it came to carmakers, it was their go-to tool for creatively crafting a message for people about their cars. These vintage car brochures back then were essential part of the manufacturer or dealers promotional campaigns. They weren’t necessarily about pushing a sale, but were more about creatively pointing out a lifestyle choice that their brand or vehicle offered.
These vintage car brochures that were given out to prospective buyers gave them a sense of understanding of the emotions and connect behind the car and the company. Manufacturers and dealers elegantly painting a larger-than-life picture through their vintage car brochures that successfully created a aspirational cloud of better living, quality and superiority to buyers. But it was all done with subtlety in mind.
These vintage car brochures the centre pieces of the early and mid- 20th century car sale strategies, that helped in moulding new customers for manufacturers. Every manufacturer had their own unique way of representing their products. Where some would derive emotions from pitching their car as product missing from their life, sure to bring joy and happiness to the whole family; others would put forth their marques as tastefully designed moving art pieces. Then there were who demanded attention for being the most modern and technologically advanced. But eventually, the aim of vintage car brochures were to bring out that one unique quality of the car that would emotionally appeal to the target demographic, and automakers were largely successful with it.
All images credit Taschen
Today, our modern infatuation with cars and car brands is a direct result of what brand value these vintage car posters created over the last century. The messages that they brought with them are embedded in car manufacturer’s philosophy had have defined the bracket between which a brand’s value is perceived by customers over the world. These vintage car brochures along with more interesting designing, engineering and marketing materials has been collated into Automobile Design Graphics.